Social Design



Ring the bell
(Dutch: Trek aan de bel)
Willem de Kooning Academy 2017

Concept 
‘Ring the bell’ is meant to help local residents come into contact with one another. Al residents receive a sticker sheet filled with icons. These icons can then be used to communicate ones openness to social contact and activities, by sticking them on next to their doorbell.

Execution
A week after spreading the sticker sheets, the whole line of doorbells was full of icons, and multiple people had sought each other out for social activities.

The Dutch idiom “trek aan de bel” can mean both “ring the bell” and “call for help”