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AANdacht 
Willem de Kooning Academy 2017

Concept
In the project “AANdacht” we launched a crowdfunding campaign. Not to collect money, but to collect attention. Attention for loneliness and isolation. Every donator and visitor of the exposition ‘Hier besta ik’ receives an AANdacht-button to literally and figuratively turn him or herself on.

The project was exhibited in Museum Tot Zover in Amsterdam in 2018

The Dutch word “aandacht” (attention) is a merging of the words “aan” (on) and “dacht” (thought). By capitalizing “AAN”, the word “AANdacht” becomes an ON or ACTIVE sign of sorts.

In collaboration with Ankie van den Bogart




Mark